Welfare as architecture
Built in a zoo.
Made for you.
A working keeper platform for the animal in front of you right now.
Who is Murphy for?
Every animal you keep.
Chameleons, geckos, skinks, turtles, and everything in between. One record per animal — kept the way a keeper actually works.






What does Murphy remember?
Everything you log.
Feedings, weights, hydration, health, training, enrichment, behavior, notes, photos, lineage, and scores — all stay with the animal.
- body condition and welfare entries
- training and stereotypy records
- morph, locality, conservation, and breeding context

One animal. One record. Everything together.
What does Murphy see?
The things that need you.
The Collection Window is your morning glance: what needs attention, counted and written plainly.
Murphy does not diagnose or decide. It watches the record, flags changes, and surfaces concerns so the keeper can act.

Open Murphy. See what matters. Go.

Poop.
Daily.
Every morning Murphy turns yesterday's feedings, weights, and notes into a clean report. Regular. Like clockwork.
- daily rounds, in about 20 minutes
- weekly, monthly, and annual rhythms
- rotations that batch the routine work
What does Murphy score?
Your rubric. Your record.
Track body, distinctive traits, and quality/finish with a 50/30/20 specimen rubric built for morph projects, locality work, conservation programs, and show prep.
Murphy records the score. The keeper supplies the judgment.

50 / 30 / 20, with body as the welfare floor.

What does Murphy eat?
Spreadsheets.
Animal records. Feeding logs. Health records. Water quality. Breeding and clutch records. Weights. Training. Enclosures. ZIMS.
Feed Murphy your old records and start where you are.
Where does Murphy live?
In its enclosure.
Murphy is siloed on your phone and works offline in airplane mode. Your data can only leave if you open the door.
Optional account sync adds backup and device persistence. The core work stays local.
What does Murphy give back?
Whatever you need.
Export to PDF, CSV, XLS, JSON, and ZIMS-compatible formats.
Your records go in. Your records come back out. No lock-in.
Murphy Core
Built in a zoo. Made for you.
Install Murphy to your Home Screen and use it like an app. No signal required to do the work.